Water is almost as important to the stability and prosperity of the Middle East as its oil. Droughts lead to hikes in food prices which in turn contribute to social unrest. Water shortages also have the potential to limit future urban developments. In recognition of this, ICA has teamed up with the inventors of Rainvent, the world’s first fully automated smart irrigation system, a low-cost solution that maximises crop yield through the optimal use of water resources. By combining wireless communications and advanced agricultural techniques, Rainvent gives the modern farmer the exact tools they need to monitor and control the soil moisture at incredibly low operation and installation costs. By performing measurements of soil moisture at multiple points and adjusting irrigation schedules accordingly Rainvent: